Blog #5

Project title: 2010 Cleanology Marketing Plan

Project description: The project is basically a marketing plan for 2010. I will be observing all the information from 2009 and write/design a new marketing plan for this year based on statistics, budgeting, etc. This will include a lot of information about people, possible clients, what advertisements make money, what competitors charge, etc. This will be a large packet of useful information all in one place!

Project schedule: I'm probably going to edit this tomorrow because we are discussing the scheduling of this tomorrow. Basically, there are 11 days left of internship and in those 11 days, there will mostly be data collecting and financial decisions. For the first few days, we will be listing competitive businesses and collecting their information by calling them. There will be lots to do on the side so this may take round 1-3 days. Then I have to research statistics like the population, what part of population does house cleaning, how many people are in the households, etc. This will probably take 1-2 days, depending on how fast I can find the information and do all the calculations to match the company. Then there is the matter of looking at last years budget and pulling out all the paper work for last year. This may take a while because there are a lot of aspects of the budget that range from buying equipment to buying advertisement. There is also the matter of gas and other expenses like supplies. This is what I know for now, we didn't have time to go over the whole thing. There are still a lot of details in the example packet I saw though. There is a lot of information that needs to be collected.

Materials & Equipment needed: This one is easy. All we need is a computer, internet, paper, printer, and other past files. There will be a lot of data collecting and organizing of information. Oh, and we may need a phone too, to call all the other competing businesses and ask what their pricing is or what they offer.

Project documentation: How will you keep track of your work? How will others know about it? What will you have to show when internship is over? What I will basically have to show is a document filled with information and research. That may not seem a lot on my end, but when I looked at the example, it looked like there was a lot of statistical and financial information that wasn't well known facts. If we have blogs everyday like we do already, I keep them pretty updated so if there are any questions, I can pretty much answer them in a blog. I can also write little side notes on my blog about what I accomplished that day and what the plans are for the next day.